Our Work
Case study · B2B lead generation
Lead Generation and Cold Outreach for a B2B Team
Long-term lead generation and cold outreach: prospect lists, outreach and input on the marketing approach. Completed with a 5-star client review.
- Industry
- B2B lead generation
- Where
- Remote, via Upwork
- Services
- Lead Generation Systems, Sales Automation
- Timeline
- April to May 2026
The Challenge
The client needed a dependable partner to find the right prospects and start conversations with them, on a long-term, hourly-plus-commission basis. Beyond the day-to-day outreach, they wanted someone who would think about the marketing and lead generation approach itself, not just follow a script.
What We Built
- Agreed the target customer profile and outreach goals with the client.
- Researched and built prospect lists that matched that profile.
- Ran cold outreach to start conversations with those prospects.
- Shared ideas proactively on the marketing and lead generation strategy as the work progressed.
Results
Client rating on Upwork
5.0 out of 5
Client intent
Hopes to hire again for future projects
Results confirmed with the client.
“Waqar was professional, communicative, and easy to work with throughout the project. He showed a positive attitude toward collaboration and was proactive in discussing marketing and lead generation ideas. I appreciate his efforts and hope to hire him again in our future projects.”
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