Facebook and Instagram campaigns built on creative strategy, not guesswork.
Meta Ads success depends more on creative than almost any other paid channel — the algorithm favors ads people actually engage with. We combine audience strategy with creative that's built to perform, not just look good.
The short answer
Meta Ads management runs Facebook and Instagram campaigns built on tested creative and audience strategy, with tracking through the Meta Pixel and Conversions API. WikiAI handles creative direction, targeting, testing and reporting tied to leads and sales.
Generic stock-photo ads with no real creative strategy get ignored by the algorithm and the audience alike. Combined with broad, untested targeting and no clear conversion tracking, most Meta ad spend ends up funding impressions rather than actual leads or sales.
We build creative strategy around what actually stops the scroll for your specific audience, test systematically rather than guessing, and track everything back to real leads and sales — not just likes and reach.
Every project follows the same four steps. You get a written estimate and timeline after the strategy call, because how long it takes depends on scope.
We map your manual processes, find the bottlenecks, and estimate what they cost you in hours each week.
We choose the right AI tools, APIs and workflows for your business and budget, and agree in writing what the system will and will not do.
We build and test the system, connect it to your tools, and launch it in stages so problems show up early rather than in front of customers.
We watch what the system does, fix what breaks and improve what works, with a person reviewing anything it flags.
Full-funnel campaigns from cold audience creative through retargeting to purchase.
Geo-targeted campaigns driving calls, bookings, or foot traffic.
Lead-form and landing-page campaigns feeding directly into your CRM and follow-up automation.
Start with a small creative test across two or three angles and audiences, and track leads back to the ad. Scale only what produces qualified leads.
Both — creative strategy is core to Meta Ads performance, so we handle creative direction and production alongside targeting and optimization.
We test systematically — multiple creative variants and audiences run simultaneously so we can identify what actually performs, rather than relying on one campaign and hoping.
Yes — lead form campaigns can feed directly into your CRM automation, so a Meta lead gets the same instant follow-up as any other lead source.
Google captures people already searching for what you sell. Meta finds people who did not know they needed it yet. Here is how to choose between them, when to use both, and how to keep lead quality high.
Search campaigns built around buyer intent, with conversion tracking set up before any spend.
Explore servicePipelines that find, score and deliver prospects that match your ideal customer to your sales team.
Explore servicePositioning, messaging and visual identity applied consistently across every touchpoint.
Explore serviceBook a free strategy call and we will show you how Meta Ads would fit your business, what is involved, and what it would cost.